A Preference-Based Recommender System

7th International Conference on Electronic Commerce and Web Technologies - EC-Web '06 / Dexa 2006
Cracow, Poland, Sept. 2006.
Published in "Lecture Notes in Computer Science" (LNCS), ISSN: 0302-9743, pp. 31 - 40

Abstract: The installation of recommender systems in e-applications like online shops is common practice to offer alternative or cross-selling products to their customers. Usually collaborative filtering methods, like e.g. the Pearson correlation coefficient algorithm, are used to detect customers with a similar taste concerning some items. These customers serve as recommenders for other users. In this paper we introduce a novel approach for a recommender system that is based on user preferences, which may be mined from log data in a database system. Our notion of user preferences adopts a very powerful preference model from database systems. An evaluation of our prototype system suggests that our prediction quality can compete with the widely-used Pearson-based approach. In addition, our approach can achieve an added value, because it yields better results when there are only a few recommenders available. As a unique feature, preference-based recommender systems can deal with multi-attribute recommendations.